About
Main bio
I’m an Art Director, UX Designer and Content Creator with 30+ years of experience at the intersection of creativity, design, technology and communication
My background in Art Direction, Branding and Graphic Design gives me a strong visual foundation, while my experience in UX Design, Generative AI and Content Creation enables me to develop digital experiences that are not only visually strong, but also intuitive, relevant and user-centered
Today, I combine creative thinking, UX methodology and AI-powered workflows to transform ideas into concepts, experiences, content and stories that connect brands with people
Excellence · Efficiency · Engagement These three values define the way I approach my work. I combine creativity with analytical thinking, empathy with problem solving, and strategic thinking with hands-on execution. Teamwork, communication, stakeholder management, mentoring and continuous learning are equally important to me
it's me
Main Expertise
UX DESIGN & STRATEGY
I design digital experiences around real user needs and business objectives. UX Strategy · UX Research · Design Thinking · Customer Journeys · User Interviews · Usability Testing · UX Writing · Wireframing · Prototyping · Responsive Design · Design Systems · A/B Testing · Auto Layout From understanding users to building and testing prototypes, I enjoy turning complexity into simple, intuitive experiences
UX is how it feels
more than 30 years
ART DIRECTION & BRANDING
I develop strong visual ideas and translate them into consistent brand experiences. Art Direction · Branding · Visual Concepts · Campaigns · Web Design · Direct Marketing · Creative Direction I bring decades of experience in creating communication that combines a clear idea with strong visual execution
CONTENT CREATION & STORYTELLING
Strong experiences need strong stories. Content Creation · Storytelling · Video Production · Social Media · Campaign Content · Visual Storytelling I create content that connects concept, emotion and visual execution – from the first idea through production to the final story. With my DJI Osmo Pocket 3, I capture authentic moments with a cinematic touch
love my osmo pocket 3
making AI since 2022
GENERATIVE AI
AI has become an important extension of my creative and UX toolbox. Generative AI · AI Content · AI Image Creation · AI Video Creation · Creative Experimentation · AI-assisted Workflows I use tools such as ChatGPT, Midjourney, Higgsfield and Suno to explore ideas, accelerate workflows and create new forms of visual and audiovisual content. For me, AI is not a replacement for creativity – it is a powerful tool for expanding it
Work experience
Freelance
UX DESIGNER ART DIRECTOR CONTENT CREATOR
Nov 2026 - now
Jurenety
CONTENT CREATOR Social Media, Reels, Video Production
Mar 2026 - Oct 2026
Creative Circle Group
UX DESIGNER, AI SPECIALIST AI Creations, Immersive Design
Apr 2025 - Jul 2025
Focus Media
UX DESIGNER, AI ARTIST AI Content, Weiterbildungen, Figma
Nov 2024 - Mar 2025
Blickwinkel
SENIOR PROJEKTLEITER Project Management, Vermarktung
Jun 2022 - Feb 2024
Factum (Metam)
ART DIRECTOR Webshops, Webbanner, Newsletter
Jan 2019 - May 2022
Brandinghouse
EDITORIAL DESIGNER Redaktion Magazin, Shootings
Mar 2018 - Aug 2018
Wirz Group (Activation)
ART DIRECTOR Direct Marketing, Shootings
MAR 2016 - Oct 2017
The House
ART DIRECTOR Webdesign, Kampagnen, Branding
Jul 2014 - Jul 2015
Werbeanstalt (Die Antwort)
ART DIRECTOR Werbekampagnen, Direct Marketing
May 2010 - Dec 2013
Kunde & Co
JUNIOR ART DIRECTOR Marketing, Design, Branding
Jul 2007 - Feb 2010
Pucci Sulzer
GRAPHIC DESIGNER Werbekampagnen, Crossmedia
Aug 1997 - Jun 2007
Pucci Burkhalter
GRAFIKERLEHRE
Aug 1993 - Jul 1997